Every embeddable growth tool maps to one of six core interaction patterns. The pattern determines how the buyer engages, what context gets captured, and why the conversion works.
Quantifies cost, savings, ROI, or project scope based on buyer inputs. Returns a useful result that frames the next conversation.
A calculator gives the buyer a number they actually want — cost, savings, ROI, timeline, or project scope — before the page asks for anything in return. That reversal is why calculators consistently outperform forms on high-intent service pages.
Guides a buyer through a short set of fit questions and returns a recommendation from the product catalog, service menu, or offering tiers.
When a buyer faces too many options, they freeze. A selector narrows the field by asking the right questions and returning a recommendation that feels credible and specific. That is how product-heavy sites convert browsers into buyers.
Qualifies the buyer through a guided question flow and routes them to the right next step, team, or service path based on their answers.
A quiz or screener helps the buyer understand fit and helps the business understand the buyer. That two-way qualification is what makes it more powerful than a form — both sides arrive at the next step with better context.
Helps the buyer sequence a decision, plan a project, organize next steps, or understand the timeline for a complex purchase.
When a buying decision involves multiple stages, dependencies, or stakeholders, buyers freeze. A planner tool sequences the decision into clear steps and positions the business as the guide through the process.
Evaluates the buyer's current situation against best practices, industry benchmarks, or readiness criteria and returns a score, gap analysis, or risk profile.
An audit or readiness check evaluates the buyer's current state against an ideal and surfaces what is missing or at risk. Because the buyer self-identifies the gaps, the case for action feels self-generated instead of sales-driven.
Compares the buyer's inputs against industry averages, peer data, or best-practice benchmarks and returns a clear picture of where they stand.
A comparison or benchmark tool shows the buyer how their situation compares to peers, averages, or best practices. That external reference point creates a trigger for action that no amount of ad copy can match.
Certain patterns dominate certain verticals because of how buyers in that market make decisions.
Browse the industry pages to see these patterns in action, or send us your site and we will recommend one.